Sports Marketing
Conducted in English
This course
provides an understanding of the role of marketing within sports—both amateur
and professional—and is designed to address current industry requirements. Classes cover the essentials of effective sports marketing, including application of the
marketing principles in the sports area (sports products as well as sports
services); licensing issues; sponsorships and endorsements (their evaluation
and implementation); stadium and arena marketing; promotional activities;
consumer and public relations; and broadcasting and the media.
Class Schedule is subject to change.
Travel during class time is strictly prohibited
Photos
Syllabus
Location: Florence, Italy
Dates: January 1-22, 2011 (Program dates are NY departure and return dates)
Course: 3 credits, FNES 499
Faculty: APICIUS
Housing: Shared housing in apartments
Program Costs
Cost (includes all expenses below except airfare): $2615
CUNY tuition (for in-state, matriculated undergraduates): $645
FUA tuition differential: $555
Travel insurance: $50
Housing: $675
QC program fee: $400
Student/Lab Fees: $290
Total cost with airfare: $3615
Airfare: $1000 (estimate)
Additional costs
Minimum budget for meals and personal expenses of $15 to $20 per day
(approximately $420 to $560)
Application Deadline November 4, 2011
Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.
Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
Flushing, New York 11367-1597
718-997-5521
718-997-5055 (FAX) Email: Education Abroad
