Fashion Marketing in Florence
Conducted in English
This course is an introduction to marketing and merchandising concepts in fashion retail, with an emphasis on the apparel and accessory industry in Italy. Students learn terminology specific to the field and how to forecast trends. Other topics include: visual merchandising, planning, advertising, roles and components of the primary and secondary markets, different forms of in store and non-store retail, consumer behavior and profiles, information systems, store location and design and assessing the quality/cost equation of products. On site visits to fashion retailers in Florence are an integral part of this course.
Location: Rome and Florence, Italy
NY departure and return dates: May 31 - June 28
Arrive in ROME morning of June 1st
Course: 4 credits
Faculty: Florence University of the Arts
Housing: Shared housing in apartments
Cost (includes all expenses below except airfare): $3500
CUNY tuition (for in-state, matriculated undergraduate): $980
Queens College program fee: $400
Travel insurance: $37
Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $2083
Total cost with airfare: $4500
Airfare: $1000 (estimate)
Minimum budget for meals and personal expenses of $20 to $25 per day (approximately $600)
Application Deadline: April 7, 2014
Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency or other program criteria). Travel on Fridays and some Saturdays for some programs.
Scholarships Available for Queens College students!
Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597
Email: Education Abroad
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