Conducted in English
This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.
Location: Florence, Italy
NY departure and return dates: January 2-23, 2014
Arrive in Florence morning of January 3rd
Course: 3 credits, BALA
Housing: Shared housing in apartments
Cost (includes all expenses below except airfare): $2750
CUNY tuition (for in-state, matriculated undergraduates): $735
QC program fee: $400
Travel insurance: $37
Consolidated fees (includes Tuition Differential, Housing, Student and Lab fees): $1578
Total cost with airfare: $3750
Airfare: $1000 (estimate)
Minimum budget for meals and personal expenses of $20 to $25 per day (approximately $600)
Application Deadline: November 4, 2013
Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.
Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597
Email: Education Abroad