Conducted in English
This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.
Location: Florence, Italy
NY departure and return dates: January 2-20, 2018
Arrive in Florence on January 3rd
Course: 3 credits, Business
Faculty: Florence University of the Arts
Housing: Shared housing in apartments
Cost (includes all expenses below): $2800
CUNY tuition (for in-state, matriculated undergraduates): $855
QC program fee: $400
Travel insurance: $47
Consolidated fee (includes Tuition differential, Housing, Student and Lab Fees): $1498
Not included in the above cost:
Airfare: $1000 - $1300 (estimate)
Minimum budget for meals and personal expenses of $20 to $25 per day.
Application Deadline: October 27, 2017
are open to all undergraduate students from all CUNY campuses (unless
restricted by level of study, language fluency, or other program
criteria). Travel on Fridays and some Saturdays for some programs.
Education Abroad Office
Queens College, CUNY
King Hall, Room 203
65-30 Kissena Blvd.
Flushing, New York 11367-1597
Email: Education Abroad
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