Sports Marketing
Conducted in English
This course provides an understanding of the role of marketing within sports—both amateur and professional—and is designed to address current industry requirements. Classes cover the essentials of effective sports marketing, including application of the marketing principles in the sports area (sports products as well as sports services); licensing issues; sponsorships and endorsements (their evaluation and implementation); stadium and arena marketing; promotional activities; consumer and public relations; and broadcasting and the media.
Photos
Syllabus
Location: Rome and Florence, Italy
NY departure and return dates: June 16 - July 14
Arrive in Rome morning of June 17
Courses included: 4 credits
Faculty: Apicius
Housing: Shared housing in apartments
Program Costs
Cost (includes all expenses below except airfare): $3400
CUNY tuition (for in-state, matriculated undergraduates): $860
QC program fee: $400
Travel insurance: $50
Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $2090
Total cost with airfare: $4400
Airfare: $1000 (estimate)
Additional costs:
Minimum budget for meals and personal expenses of $20 to $25 per day (approximately $600)
Application Deadline: April 2, 2012
Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.
Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597
718-997-5050
718-997-5055 (FAX) Email: Education Abroad
