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Study Abroad


Sports Marketing

                 Conducted in English

This course provides an understanding of the role of marketing within sports—both amateur and professional—and is designed to address current industry requirements. Classes cover the essentials of effective sports marketing, including application of the marketing principles in the sports area (sports products as well as sports services); licensing issues; sponsorships and endorsements (their evaluation and implementation); stadium and arena marketing; promotional activities; consumer and public relations; and broadcasting and the media.   

Photos

Syllabus

Location: Rome and Florence, Italy

NY departure and return dates: June 16 - July 14
Arrive in Rome morning of June 17

Courses included: 4 credits

Faculty: Apicius

Housing: Shared housing in apartments

Program Costs

Cost (includes all expenses below except airfare): $3400

CUNY tuition (for in-state, matriculated undergraduates): $860

QC program fee: $400

Travel insurance: $50

Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $2090

Total cost with airfare: $4400

Airfare: $1000 (estimate)

Additional costs:

Minimum budget for meals and personal expenses of $20 to $25 per day (approximately $600)

Application Deadline: April 2, 2012

Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.


Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5050
718-997-5055 (FAX)  
Email: Education Abroad

 

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