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Study Abroad


International Marketing

                 Conducted in English


Florence4.jpg 
This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.​

Mandatory Field Learning Activity on Sunday, January 13th

Photos

Location: Florence, Italy

NY departure and return dates: January 2-19, 2019

Arrive in Florence on January 3rd

Course: 3 credits, Business

Faculty: Florence University of the Arts

Housing: Shared housing in apartments


Program Costs:

Cost paid to Study Abroad Office: $1915


Includes:                                                    

Housing, tuition differential, student and lab fees                         $1460        

Travel insurance:                                                              ​         $55

QC program fee:                                                                 $400


Not included in the above cost:

CUNY tuition for in-state, matriculated undergraduates                $885  

(For out of state undergraduate: $1800)

Airfare:                                                                                    $1000 - $1300 (estimate)

​Minimum budget for meals and personal expenses:                     $25 to $30 per day

 


 

Please keep in mind:

-       Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria)

-       Some programs may require travel on Fridays and some Saturdays

-       Students are encouraged to apply early


Application Deadline: October 26th, 2018

Application Link: Apply Today


CUNY Scholarship: Chancellor’s Global Scholarship for Study Abroad



Education Abroad Office
Queens College, CUNY
King Hall, Room 203
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5050
718-997-5055 (FAX)  
Email: Education Abroad​



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