{"id":9181,"date":"2023-07-11T11:27:37","date_gmt":"2023-07-11T15:27:37","guid":{"rendered":"http:\/\/149.4.100.129\/academics\/ms\/?page_id=9181"},"modified":"2023-07-11T11:27:41","modified_gmt":"2023-07-11T15:27:41","slug":"mara-einstein-profile","status":"publish","type":"page","link":"https:\/\/www.qc.cuny.edu\/academics\/ms\/mara-einstein-profile\/","title":{"rendered":"Mara Einstein"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” custom_padding=”10px||10px||true|false” border_radii=”off|20px|20px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”16px” header_4_font=”Ubuntu|700|||||||” header_4_text_align=”center” header_4_text_color=”#ffffff” header_4_font_size=”30px” background_color=”#e71939″ text_orientation=”center” custom_padding=”10px|10px|10px|10px|true|true” hover_enabled=”0″ border_radii=”off|20px|20px||” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Mara Einstein<\/span><\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ custom_padding=”|20px||20px|false|false” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Open Sans||||||||” text_text_color=”#000000″ text_font_size=”16px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Professor<\/strong><\/em>
mara.einstein@qc.cuny.edu<\/a><\/p>\n

Dr. Mara Einstein is a powerhouse marketing critic who pulls no punches. After working for a decade in corporate marketing for some of the biggest names in the business, she left for academia.<\/div>\n
That transition was motivated by a desire to pull back the curtain on consumerism\u2019s dark side with the goal to: 1) persuade companies to do better and 2) give people tools to increase their power in the marketplace.<\/div>\n
She has written books on branding religion (Brands of Faith<\/i>), cause marketing (Compassion, Inc<\/i>.), and deceptive marketing practices. This last book was\u00a0Black Ops Advertising<\/i>, which\u00a0The New York Times<\/i>\u00a0called \u201cwell-researched and accomplished\u201d and\u00a0The Guardian<\/i>\u00a0agreed, saying \u201cEinstein\u2019s explanations of all this \u2013 from internet news organisations to TV product placement and even dating sites \u2013 are thoroughly researched, elegantly explained and often alarming, even for readers familiar with most of the above facts in the abstract.\u201d<\/div>\n
\u00a0<\/div>\n
\n

Dr. Einstein is regularly quoted in\u00a0The New York Times<\/i>,\u00a0Los Angeles Times<\/i>,\u00a0Bloomberg BusinessWeek<\/i>, and\u00a0The Wall Street Journal,<\/i>\u00a0among many others, and has appeared on HuffPost Live, The Brian Lehrer Show, NPR\u2019s Marketplace, and popular podcasts, such as The Majority Report with Sam Seder.<\/p>\n

She has written for Slate.com, Advertising Age, Salon, Harvard Business Review, Newsday, The New York Daily News, and Fastcoexist, and given talks from New York to San Francisco, from Brazil to the UK.<\/p>\n

Dr. Einstein (and, yes, she is distantly related) has a BFA in theater from Boston University, an MBA from the Kellogg Graduate School of Management at Northwestern University, and a PhD in Media Ecology from New York University.\u00a0<\/p><\/div>\n

\u00a0<\/div>\n
Her current research is on how brands use cult marketing tactics in the age of digital media.<\/div>\n
\u00a0<\/div>\n
For more go to:<\/div>\n
drmaraeinstein.com<\/a><\/div>\n
\u00a0<\/div>\n
Or follow her on TikTok (@drmaraeinstein) or LinkedIn<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-content\/uploads\/sites\/84\/2023\/07\/Mara_Einstein_Headshot.jpeg” alt=”Dr Mara Einstein” title_text=”Mara_Einstein_Headshot” align=”center” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ border_width_all=”1px” border_color_all=”#000000″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Mara EinsteinProfessormara.einstein@qc.cuny.edu Dr. Mara Einstein is a powerhouse marketing critic who pulls no punches. After working for a decade in corporate marketing for some of the biggest names in the business, she left for academia. That transition was motivated by a desire to pull back the curtain on consumerism\u2019s dark side with the goal to: […]<\/p>\n","protected":false},"author":80,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"page_category":[],"wf_page_folders":[220,361],"class_list":["post-9181","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/pages\/9181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/comments?post=9181"}],"version-history":[{"count":0,"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/pages\/9181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/media?parent=9181"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/page_category?post=9181"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/academics\/ms\/wp-json\/wp\/v2\/wf_page_folders?post=9181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}