[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”12px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Social Media Guidelines (PDF)<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”]The social media policy of Queens College and CUNY contains rules, tips, and best practices for maintaining a strong social media presence while helping departments to meet their goals.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”9px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” width=”78.3%” global_colors_info=”{}”]Lillian Zepeda For Whom Is the Policy Intended? Who Is Not Required to Comply? Personal Social Media Accounts for Employees and Students Queens College students who affiliate themselves with QC (student leaders, etc.) do not have to comply with QC\u2019s social media policy, but should use discretion and professionalism when posting content. Anything you post will live forever online. Getting Started<\/strong><\/p>\n The account must be approved by the college\u2019s Office of Communications and Marketing (so that they know the account is not fraudulent). To apply for a social media account(s), submit the Social Media Account Creation Request Form<\/em>, found at the end of these guidelines. (copy at the end of this doc-need clear instructions on where to submit) Requests can take 5\u201310 business days to process.<\/p>\n Best Practices for Official Accounts Responding to Direct Messages and Comments Copyright Laws and Intellectual Property Photo Usage<\/strong> Please make every effort to credit the photographer or source of your photo when and where you can\u2014even if the photographer posted the image publicly on their website or social media.<\/p>\n Privacy Protection <\/strong> No personal, private, or FERPA-protected information may be posted on Queens College\u2013affiliated social media accounts.<\/p>\n Photo Consent and Release Forms<\/strong> Depending on the size of your event, a photo consent and release form may be required from the participants before posting their images on social media. At smaller events, asking the photographed person or group\u2019s permission before posting may suffice. At large, campuswide events (Commencement, Fall Festival), forms are not needed, as there is usually signage displayed around campus stating that photographers will be taking photos to use in different forms of media.<\/p>\n Please use discretion when posting photos from events that might be deemed \u201csensitive,\u201d such as LGBTQ events like PRIDEFest. Some participants may not want their images used for social media, so having them fill out a form or asking their permission before posting is strongly recommended.<\/p>\n Accessibility\u00a0<\/strong> All social media posts must comply with the Americans with Disabilities Act. Make every effort to make your content accessible by providing captions to your videos and alt text on your photos. Visit the CUNY Accessibility page<\/a> for more information. Administration<\/em><\/p>\n <\/p>\n Branding<\/em><\/p>\n Administration<\/em><\/p>\n <\/p>\n Branding <\/em><\/p>\n Examples of Logos<\/p>\n No. 1:<\/em> To be used by administrative offices<\/p>\n <\/p>\n No. 2:<\/em> To be used by academic departments and programs<\/p>\n <\/p>\n No. 3:<\/em> To be used by schools<\/p>\n <\/p>\n To obtain logos for your social media channels, please reach out to Lillian Zepeda or Melissa Digenakis. Queens College\u2019s Official Accounts<\/strong><\/p>\n Facebook: www.facebook.com\/queenscollege<\/a>\n
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\n<\/strong>Marketing Director
\nlillian.zepeda@qc.cuny.edu<\/a>
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]Melissa Digenakis
\n<\/strong>Marketing Coordinator
\nmelissa.digenakis@qc.cuny.edu<\/a>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#E71939″ closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#636363″ icon_color=”#FFFFFF” _builder_version=”4.22.0″ _module_preset=”default” toggle_text_color=”#FFFFFF” global_colors_info=”{}”][et_pb_accordion_item title=”To Whom Does the QC and CUNY Social Media Policy Apply?” open=”on” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”]Queens College\u2019s social media policy ensures that the college is properly represented by departments and institutions around campus and facing the public. Branding and language are important factors in how QC is viewed on and off campus.<\/p>\n
\n<\/strong>This policy is intended for accounts directly affiliated with the college:<\/p>\n\n
\n<\/strong>The following are not required to comply, but could benefit from these social media guidelines.<\/p>\n\n
\n<\/strong>Employees of the college who have their own personal social media accounts do not have to comply with QC\u2019s social media policy. If they identify themselves as working for Queens College, they should use a disclaimer in their profile: \u201cThese views are my own and not those of my employer.\u201d<\/p>\n
\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Setting Up Accounts” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]A social media account is an excellent tool for building relationships and trust with your audience. Having a presence on social media fosters a community where information can be easily shared among followers; however, it should be noted that a demand for such a community on social media needs to be present. We do not recommend opening an account with no thoughtful growth plan and strategy. It is strongly recommended that the office and department have a full-time social media staffer.<\/p>\n\n
\n<\/strong>Official accounts for staff, offices, departments, and faculty should follow the guidelines below for best practices.<\/p>\n\n
\n<\/strong>Be responsive to any direct messages and comments you receive. This helps build trust between you and your audience. Students tend to go to social media first for answers before looking at the college\u2019s website. Below are some tips to help guide you.<\/p>\n\n
\n<\/strong> Copyright laws protect \u201coriginal works of authorship\u201d such as original writing, imagery, and music. They apply to both published and unpublished works. When you use an original work without proper permission, you run the risk of copyright infringement and legal action by the content creator.<\/p>\n
\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Social Media Profile Images and Biographical Information” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]The Office of Communications and Marketing reviews, approves, and monitors all social media branding. When setting up your account(s), please contact us so that we can assist with creating a profile image that stays true to the college\u2019s brand.<\/p>\n\n\n
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\n[\/et_pb_accordion_item][et_pb_accordion_item title=”Queens College\u2019s Official Social Media Accounts” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]Queens College\u2019s official social media accounts have a reach of more than 100,000 followers, including current and potential students, alumni, community members, politicians, and more. We welcome the opportunity to work with your department or office to post content on your behalf on the college\u2019s official Facebook, Instagram, and @QCToday Twitter channels. To make a request, use Queens College\u2019s Event Request Form<\/a>. Please note that what is posted on the college\u2019s official channels is determined by the Office of Communications and Marketing.<\/p>\n
\nInstagram: https:\/\/www.instagram.com\/queenscollegeofficial<\/a>
\nLinkedIn: https:\/\/www.linkedin.com\/school\/queens-college<\/a>
\nTikTok: https:\/\/www.tiktok.com\/@queenscollegecuny?lang=en<\/a>
\n@QC_News Twitter: https:\/\/twitter.com\/QC_News<\/a>
\nFor external audiences, it highlights college initiatives and student, faculty, and alumni news.<\/p>\n