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Study Abroad

Fashion Marketing

Conducted in English

This course is designed to give students the background necessary to coordinate the creative and business ends of the industry. Students have an opportunity to learn how to determine trends, monitor the economy, visit the marketplace, price a garment and put a line together. At the same time, they'll gain understanding of the operation of a retail store. Given the importance of the textile industry in Italy, much emphasis will be placed on textiles, fibers, and yarns. The course will also cover the analysis of wholesale, retail, advertising, promotion, merchandising, and apparel-management practices of the fashion marketing industry in Italy in particular. Planning, developing, and presenting product lines for identified target markets with regard to pricing, assortment, styling, and timing will be part of the course. So will the theory, principles, and practice of apparel merchandising and buying. Prerequisites: none.

Classes are scheduled Monday to Friday

Travel during class time is strictly prohibited.



Location: Florence, Italy

Dates: June 4- June 25, 2011  (Program dates are NY departure and return dates.)

Courses included:  3 credits–FNES 499

Faculty: Florence University of the Arts

Housing: Shared housing in apartments

Program Costs

Cost (includes all expenses below except airfare): $2555

CUNY tuition (for in-state, matriculated undergraduates): $615

FUA tuition differential: $585

Travel insurance: $40

Housing: $675

QC program fee: $350

Student/Lab fees: $290

Total cost with airfare: $3555

Airfare: $1000 (estimate)

Additional costs

Minimum budget for meals and personal expenses of $15 to $20 per day
(approximately $420 to $560)

Application Deadline April 4, 2011

Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.

Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
Flushing, New York 11367-1597 
718-997-5055 (FAX)  
Email: Education Abroad


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