Graduate Courses Fall 2014
Instructor: Douglas Rushkoff
Time: Wednesdays, 6:30 - 8:10 pm, plus conference hour TBA
Location: Kiely Hall, room 315
Course Code for Registration: 54736
This course will focus on Interactive Media Theory.
The emergence of interactive technologies has profoundly altered our relationship to media and art from the position of passive spectators to that of active players - at least potentially. For longer than we might imagine, cultural theorists have foreseen these shifts, feared them, fought for them, celebrated them, and, clearly, misunderstood them. In this seminar, we will explore the thread of interactivity in cultural media as well as the opportunities and perils posed by the associated rise of mass interpretation, authorship, and bottom-up organization. It is our purpose not only to understand theories on interactive media as they emerged, but also to be capable of developing and arguing our own theoretical approaches.
Advertising and Marketing
Instructor: Mara Einstein
Time: Tuesdays, 6:30 - 8:10 pm, plus conference hour TBA
Location: G-Building, room 200.
Course Code for Registration: 54744
An examination of the complex dynamic among business, technology and consumers. Learn the objectives, strategies and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.