Navigate Up
Sign In

[X] Login to ...

Home > Academics > Divisions > Arts and Humanities > Media Studies
Media Studies

Graduate Courses Fall 2014

Media Theory
Instructor: Douglas Rushkoff

Time: Wednesdays, 6:30 - 8:10 pm, plus conference hour TBA
Location: Kiely Hall, room 315
Course Code for Registration: 54736

This course will focus on Interactive Media Theory.
The emergence of interactive technologies has profoundly altered our relationship to media and art from the position of passive spectators to that of active players - at least potentially. For longer than we might imagine, cultural theorists have foreseen these shifts, feared them, fought for them, celebrated them, and, clearly, misunderstood them. In this seminar, we will explore the thread of interactivity in cultural media as well as the opportunities and perils posed by the associated rise of mass interpretation, authorship, and bottom-up organization. It is our purpose not only to understand theories on interactive media as they emerged, but also to be capable of developing and arguing our own theoretical approaches.

 

Advertising and Marketing
Instructor: Mara Einstein

Time: Tuesdays, 6:30 - 8:10 pm, plus conference hour TBA
Location: G-Building, room 200.
Course Code for Registration: 54744

An examination of the complex dynamic among business, technology and consumers. Learn the objectives, strategies and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.

 
 

 Office Information

 
Chair: Richard Maxwell

Acting Chair, Fall 2014:
Jonathan Buchsbaum

Dept. Office: G Building 100
Phone: 718-997-2950


Learn More

Apply Now

 

 Related Links

 
     



Queens College, CUNY| 65-30 Kissena Blvd.| Queens, NY 11367-1597| Phone: (718) 997-5000 Copyright © 2004-
Queens College is CUNY