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Media Studies

Mara Einstein Mara Einstein

Professor
mara.einstein@qc.cuny.edu

Mara Einstein holds a PhD in Media Ecology from New York University, an MBA from the Kellogg Graduate School of Management at Northwestern, and a BFA in theatre performance from Boston University.

Dr. Einstein is the author of most recently Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell (OR Books, 2016), which the NY Times called “well-researched and accomplished” and Advertising: What Everyone Needs to Know (Oxford University Press, 2017). Other books include Compassion, Inc.: How Corporate America blurs the line between what we buy, who we are and those we help (University of California Press, 2012), Brands of faith: Marketing religion in a commercial age (Routledge, 2007), and Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004).

Dr. Einstein is recognized as a critic and an authority on the cultural impact of marketing as well as marketing religion and spirituality, and has been quoted in numerous publications from the New York Times to the Los Angeles Times to BusinessWeek. She has appeared on The Leonard Lopate Show, HuffPost Live, The Brian Lehrer Show, The Diane Rehm Show, Culture Shocks, and numerous local NPR programs. Dr. Einstein has also written for Advertising AgeThe Chronicle of PhilanthropyNewsday, and Broadcasting & Cable as well as having her work appear on numerous popular blogs and in academic journals and edited texts.

Her current research is a continuation of her work in consumer culture and the impact of marketing on society. The New U (working title) examines the many ways that universities market their product to attract prospective students and their parents; the consequences related to this marketing include rampant increases in depression and anxiety, an overemphasis on job preparation and internships, and disingenuous methods used by schools to increase their ranking. In addition, she is co-editing a book on religion and reality TV for Routledge.

Prior to joining Queens College, Dr. Einstein held executive positions at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods. ​​

 
 

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