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Home > Academics > Divisions > Arts and Humanities > Media Studies
Media Studies

Mara Einstein Mara Einstein

Professor
mara_einstein@hotmail.com

Mara Einstein holds a PhD in Media Ecology from New York University, an MBA from the Kellogg Graduate School of Management at Northwestern, and a BFA in theatre performance from Boston University.

Dr. Einstein is the author most recently of Compassion, Inc.: How Corporate America blurs the line between what we buy, who we are and those we help (University of California Press, 2012), a work that examines the growing trend of promoting and selling consumer products as a means to fund social causes. Other books include Brands of faith: Marketing religion in a commercial age (Routledge, 2007), and Media Diversity: Economics, Ownership and the FCC (Lawrence Erlbaum Associates, 2004).

Dr. Einstein is recognized as an authority on consumer culture as well as marketing religion and spirituality, and has been quoted in numerous publications from the New York Times to the Los Angeles Times to BusinessWeek. She has appeared on HuffPost Live, The Brian Lehrer Show, The Diane Rehm Show, Culture Shocks, and numerous local NPR programs. Dr. Einstein has also written for Advertising Age, The Chronicle of Philanthropy, Newsday, and Broadcasting & Cable as well as having her work appear on numerous popular blogs and in academic journals and edited texts.

Her current research is a continuation of her work in consumer culture and the impact of marketing on society. Black Ops Advertising (working title) examines the many ways—from native advertising to branded journalism—that we are marketed to but are not fully aware of. In addition, having supervised the internship program for close to 15 years, she is working on a book for college students transitioning from academia to work life.

Prior to joining Queens College, Dr. Einstein held executive positions at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's, and Dole Foods.

 
 

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