Navigate Up
Sign In
A-Z Index
Home > Academics > Global Education > Study Abroad
Study Abroad

​International Marketing

                 Conducted in English

This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.



Location: Rome & Florence, Italy

NY departure and return dates: June 20 - July 18,2015

Arrive in ROME morning of June 21st

Course: 4 credits, BALA

Faculty: Florence University of the Arts

Housing: Shared housing in apartments

​Program Costs

Cost (includes all expenses below): $3400

CUNY tuition (for in-state, matriculated undergraduate): $1040

Queens College program fee: $400

Travel insurance: $45


Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $1915

Not included in the above cost:

Airfare: $1000 - $1300 (estimate)

Minimum budget for meals and personal expenses of $20 to $25 per day.


Application Deadline: April 2, 2015

Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency or other program criteria). Travel on Fridays and some Saturdays for some programs.

Apply Today 

Scholarships available for Queens College students!

Education Abroad Office
King Hall, Room 207
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5055 (FAX)  
Email: Education Abroad​​

Like us on Facebook!​


 Related Links


Queens College, CUNY| 65-30 Kissena Blvd.| Queens, NY 11367-1597| Phone: (718) 997-5000 Copyright © 2004-
Queens College is CUNY