Conducted in English
This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.
Location: Rome & Florence, Italy
NY departure and
return dates: May 28 - June 24, 2016
Arrive in ROME morning of May 29
Faculty: Florence University of the Arts
Course: 4 credits, BALA
Housing: Shared housing in apartments
Cost (includes all expenses below): $3500
CUNY tuition (for in-state, matriculated
Queens College program fee: $400
fee (includes Tuition Differential, Housing, Student and Lab Fees): $1955
Not included in the
Airfare: $1000 - $1300 (estimate)
for meals and personal expenses of $25 to $30 per day.
Application Deadline: March 28, 2016
$1000 Scholarships available for Queens College students!
Programs are open
to all undergraduate students from all CUNY campuses (unless restricted by
level of study, language fluency, or other program criteria). Travel on Fridays
and some Saturdays for some programs.
Education Abroad Office
King Hall, Room 203
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597
Email: Education Abroad
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