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Study Abroad


​International Marketing

                 Conducted in English


This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.

Syllabus​

Flyer

Photos


Location: Rome & Florence, Italy

​NY departure and return dates: May 28 - June 24, 2016

Arrive in ROME morning of May 29


Faculty: Florence University of the Arts

Course: 4 credits, BALA

Housing: Shared housing in apartments


    Program Costs


Cost (includes all expenses below): $3500

 

CUNY tuition (for in-state, matriculated undergraduate): $1100

 

Queens College program fee: $400

 

Travel insurance: $45

 

Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $1955

 

 

Not included in the above cost:

 

Airfare: $1000 - $1300 (estimate)

Minimum budget for meals and personal expenses of $25 to $30 per day.

 

 

Application Deadline: March 28, 2016

 

Apply Today 


$1000 Scholarships available for Queens College students!



 

Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.​​​​​

 

 

Education Abroad Office
King Hall, Room 203
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5050
718-997-5055 (FAX)  
Email: Education Abroad​​



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