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Study Abroad


International Marketing

        

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Location & Dates:​

 

Location: Rome and Florence, Italy

Session I: NY departure and return dates: May 27 – June 23, 2017

Arrive in Rome on May 28 (no later than 4pm)

Session II: NY departure and return dates: June 17 – July 14, 2017

Arrive in Rome on June 18 (no later than 4pm)

 

Course Information:​

 

Course: 4 credits (conducted in English)

Faculty: Florence University of the Arts

Housing: Shared housing in apartments

Syllabus​

Flyer

Photos

This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.

Program Costs:

 

Cost paid to Study Abroad Office: $2400

 

QC program fee:                                                                       $400

Travel insurance:                                                              ​         $47

Consolidated fee:                                                                      $1953

(includes housing, tuition differential, student and lab fees)

 

**Not included in the above cost:

 

CUNY tuition for in-state, matriculated undergraduates                $1100    

(For out of state undergraduate: $2240) 

Airfare:                                                                                    $1000 - $1300 (estimate)

​Minimum budget for meals and personal expenses:                     $25 to $30 per day

Please keep in mind:

-       Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria).

-       Some programs may require travel on Fridays and some Saturdays

-       Students are encouraged to apply early

Application Deadline: March 27th, 2017

Application Link: Apply Today



Education Abroad Office
King Hall, Room 203
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5050
718-997-5055 (FAX)  
Email: Education Abroad​​



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