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Study Abroad


​International Marketing

                 Conducted in English


This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.

Syllabus​

Flyer​

Photos


Location: Rome & Florence, Italy

NY departure and return dates: June 21-July 19,2014

Arrive in ROME morning of June 22nd

Course: 4 credits, BALA

Faculty: Florence University of the Arts

Housing: Shared housing in apartments

​Program Costs

Cost (includes all expenses below except airfare): $3500


CUNY tuition (for in-state, matriculated undergraduate): $980


Queens College program fee: $400


Travel insurance: $37

 

Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $2083


Total cost with airfare: $4500


Airfare: $1000 (estimate)


Additional costs:


Minimum budget for meals and personal expenses of $20 to $25 per day (approximately  $600)

 

Application Deadline: April 7, 2014


Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency or other program criteria). Travel on Fridays and some Saturdays for some programs.


Apply Today 


Scholarships Available for Queens College students! ​​​


Education Abroad Office
Kiely Hall, Room 183
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5050
718-997-5055 (FAX)  
Email: Education Abroad​​



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