Navigate Up
Sign In
A-Z Index
Home > Academics > Global Education > Study Abroad
Study Abroad

​International Marketing

                 Conducted in English

This course expands on the main principles of marketing by exploring the strategic implications of marketing in different countries and cultures; identifying specific marketing techniques and modifications necessary to accommodate cultural differences. Topics include: global marketing, marketing planning, segmentation, culture and business customs, political and legal factors and restraints, economical and technological development and the international monetary system.




Location: Rome & Florence, Italy

​NY departure and return dates: May 28 - June 24, 2016

Arrive in ROME morning of May 29

Faculty: Florence University of the Arts

Course: 4 credits, BALA

Housing: Shared housing in apartments

    Program Costs

Cost (includes all expenses below): $3500


CUNY tuition (for in-state, matriculated undergraduate): $1100


Queens College program fee: $400


Travel insurance: $45


Consolidated fee (includes Tuition Differential, Housing, Student and Lab Fees): $1955



Not included in the above cost:


Airfare: $1000 - $1300 (estimate)

Minimum budget for meals and personal expenses of $25 to $30 per day.



Application Deadline: March 28, 2016


Apply Today 

$1000 Scholarships available for Queens College students!


Programs are open to all undergraduate students from all CUNY campuses (unless restricted by level of study, language fluency, or other program criteria). Travel on Fridays and some Saturdays for some programs.​​​​​



Education Abroad Office
King Hall, Room 203
Queens College, CUNY
65-30 Kissena Blvd.
Flushing, New York 11367-1597 
718-997-5055 (FAX)  
Email: Education Abroad​​

Like us on Facebook!​


 Related Links


Queens College, CUNY| 65-30 Kissena Blvd.| Queens, NY 11367-1597| Phone: (718) 997-5000 Copyright © 2004-
Queens College is CUNY