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2010 Sigma Xi Awards Honor Leading Scientist

RESEARCH TRIANGLE PARK, NC - Howard R. Moskowitz, an expert on sensory psychology and its commercial application, will receive the 2010 Walston Chubb Award for Innovation. He is president and CEO of Moskowitz Jacobs Inc. in White Plains, N.Y.

Chubb Award
Howard Moskowitz created a new technology, called Mind Genomics, to better understand the way consumers think about products and about social issues.

The technology creates and links scientific based databases into a system called Rule Developing Experimentation (RDE). RDE helps companies worldwide to optimize products, messaging and graphics design. Moskowitz is the author of numerous books, such as the recent best-seller Selling Blue Elephants, which has been translated into 13 languages.

The Chubb Award is designed to honor and promote creativity among scientists and engineers. Previous recipients of the Chubb Award include Patrick Usoro, Stan Ovshinsky and Mark Holtzapple.

2010 Walston Chubb Award for Innovation
Howard R. Moskowitz is president of Moskowitz Jacobs Inc., a firm he founded in 1981. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. He graduated from Harvard University and from Queens College (New York), Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited 20 books, has published well over 400 articles, chapters and conference papers and serves on the editorial board of major journals. He also founded journal Chemical Senses. His extensive speaking engagements span both scientific and market research conferences, as well as guest lectures at leading business schools and food science schools. His latest book, with co-author Alex Gofman, called Selling Blue Elephants, demonstrates and popularizes how IdeaMap (i-Novation`s flagship product) creates new products and messages from areas as diverse as credit cards, jewelry offers, presidential messaging during election years, stock market communications, and trans-national innovation. His forthcoming book, You! What You MUST Know to Start Your Life as a Professional, describes the formative years of a research professional's development. Moskowitz has won numerous awards, among them the Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories, and the 2001 and 2003 awards by the European Society Of Market Research for his innovation in Web-enabled, self-authored conjoint measurement, and for weak signals research in new trends analysis and concept development. The self-authored concept technology has brought concept/package design development and innovation into the realm of the researcher, significantly reducing cost, time and effort for new product and service development. In 2004, Moskowitz was elected as an IFT Fellow, and also was awarded the David R. Peryam Award, from ASTM, in recognition of outstanding contributions to the field of basic and applied sensory science. In 2005, Moskowitz was awarded the Charles Coolidge Parlin Marketing Research Award for his substantial contributions and dedication to the advancement of marketing research practices. He is the recipient of the ARF Research Innovation Award and The Market Research Council Hall of Fame Award. From November 2004 to November 2006, Moskowitz appeared weekly on ABC News Now as the Food Doctor. His segment highlighted the most innovative and interesting aspects of the food industry. He was inducted into Sigma Xi in 1968 at Harvard University.

About Sigma Xi
Founded in 1886, Sigma Xi is the international honor society of research scientists and engineers, with more than 500 chapters at colleges and universities, government laboratories and industry research centers.
Membership is by invitation, in recognition of research potential or achievement. Over the years, more than 200 Sigma Xi members have received the Nobel Prize. In addition to publishing American Scientist, the non-profit Society awards hundreds of grants annually to student researchers and sponsors a variety of programs that support science and engineering.


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