Graduate Courses in Media Studies
MEDST 701 Media Archaeology. 2 hr. plus supervised lab. and/or conf. hr.; 3 cr.
This introduction to media historiography surveys material approaches to media history, locating media artifacts within broader cultural contexts, and mapping established and emergent audiovisual archives. Designed with an international focus, this course engages a range of historical strategies, from traditional chronologies to new theoretical and experimental methodologies, including ecological perspectives and alternative histories of obsolete technologies, abandoned sites, and neglected practices.
MEDST 703 Media and Social Change. 2 hr. plus supervised lab. and/or conf. hr.; 3 cr.
Seminar examines political, economic and sociological approaches to media as agents of historical change and social transformation, topics include the digitization of society and how information technology and networks work within digital capitalism, and the significance of contemporary media within abiding struggles over injustice, exploitation, and social change.
MEDST 707. Methodology in Media Research. 3 hr.; 3 cr.
An introduction to basic scientific research methods used within the field of communications and the philosophical arguments behind the various approaches. Students learn to read and access statistical information as presented in communications research studies.
MEDST 740. Media Management. 2 hr. plus supervised lab. And/or conf. hr. 3 cr.
Survey of media management for broadcast and cable television, film, and print media. Topics include economic structure of the industries, organization and staffing, financial management, marketing and PR, programming and production, industry practices and techniques, technology and regulation. Emphasis will be on practical understanding of how these industries manage the communication process.
MEDST 745. Advertising and Marketing. 2 hr. plus supervised lab. And/or conf. hr., 3 cr.
An examination of the complex dynamic among business, technology and consumers. Learn the objectives, strategies and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.
MEDST 752. Media Theory. 3 hr.; 3 cr.
Analysis of theoretical models; examination of relationships among interpersonal, organizational, mass, and societal communication systems.
MEDST 754. Survey of Media Research. 3 hr.; 3 cr.
An examination and evaluation of media research. Emphasis on behavioral and experimental research.
MEDST 757. Media and Politics. 3 hr.; 3 cr.
The study of the interaction of media upon politics with special attention to topics such as rhetorical strategies used in presidential campaigns and elections, social movements, and Marxist theories of media.
MEDST 758. Form and Genre. 4 hr.; 3 cr.
Analysis of selected topics in media trends, forms, and styles. Social and political impact of film and ethnic and cultural minorities in film.
MEDST 759. Studies in Communication. 3 hr.; 3 cr.
May be repeated for credit if topic changes.
MEDST 760. Rhetorical Theory and Media. 3 hr.:
Study of rhetorical theories of communication from Aristotle to the
present applied to a contemporary media context.
MEDST 764. International Media Systems. 3 hr.; 3 cr.
International, transnational, cross-cultural, and comparative analyses of media systems.
MEDST 788. Cooperative Education Placement.
Experiential learning through job placements developed by the Queens College Cooperative Education Program. Opportunities to test, apply, demonstrate, and expand on academic learning in an organizational setting. Prerequisites: at least three Media Studies courses. Students will develop a detailed learning and project contract to be approved by an on- site supervisor, a departmental faculty advisor, and the Media Studies Coordinator. At the completion of the project, the student shall submit a written report of the experience to the faculty advisor for evaluation and a grade. Students receiving life-experience credit may not receive Cooperative Education credit.
MEDST 788.1. 1 hr.; 1 cr.
MEDST 788.2. 2 hr.; 2 cr.
MEDST 788.3. 3 hr.; 3 cr.
MEDST 797. Special Problems.
Prereq.: Approval of program coordinator and department chair. Media Studies graduate students may receive up to three credits of life-experience credit under the conditions specified by the department; consult the coordinator of the Media Studies Program for details.
MEDST 790. Thesis 1. Hr. to be arranged. 3 cr.
Prereq.: Approval of program coordinator and Department Chair.
MEDST 791. Thesis 2. Hr. to be arranced. 3 cr. Prereq:. Thesis 1.