marketing_demo

Creative Services is responsible for designing and producing hundreds of college publications annually, at no cost to the client. These include advertisements, student recruitment materials, bulletins, class schedules, commencement materials, brochures for academic programs, exhibition catalogues and announcements, newsletters, fliers for conferences and seminars, programs and posters for special events, invitations, certificates, forms, business cards and stationery, and printed materials for fundraising and alumni, including Queens, the alumni magazine. Creative Services also plans publications and develops concepts, provides creative direction, prepares specifications, and arranges printing and photography. The area maintains quality control for all printed materials and oversees design standards for the campus.

Marketing is responsible for developing advertising strategies and marketing campaigns to support Queens College’s mission and priorities. The director of marketing works to strengthen awareness of the Queens College brand and that of specific programs, initiatives, and departments; drive student enrollment; and build relationships with key college constituencies.