BALA 250: Principles of Marketing

BALA 250: Principles of Marketing

This course provides an introduction to advertising and marketing focusing on the fundamental aspects of creating and executing an advertising campaign.

Learn the core components of advertising, including the importance of storytelling, media selection, and campaign development.

Explore how marketing research informs strategy and decision-making in advertising campaigns.

Understand the influence of artificial intelligence on modern marketing communication and campaign effectiveness.

Apply knowledge to evaluate and choose the most effective media platforms for campaigns.