BALA 250: Principles of Marketing

This course is an introduction to advertising and marketing that will focus primarily on the “nuts and bolts” of advertising – how an ad campaign is created, why particular media are purchased, and what part marketing research plays in this process.

This class will equip students with the skills to:

1. Analyze and evaluate advertising and media.

2. Understand the process of creating an advertising/marketing campaign.

3. Demonstrate an understanding of key terms and concepts of advertising, business and marketing.