Advertising

  Advertising at CUNY Queens College

 

  Maker, Critic, Writer, Strategist

  Combining Practical Skills with Critical Theory

About the Program

The Advertising Major Prepares students for careers in advertising and marketing across categories.

The major will prepare students with the skills to work in marketing management generally while having the opportunity to specialize through minors or certificate programs.

  • Media Production (certificate though the Media Studies department)
  • Advertising & Marketing research (through Sociology’s Data & Analytics Minor)
  • Graphic Design, Animation and Illustration, or Interactive Design minors (through the Art department)
  • This flexibility enables students to apply their talents—quantitative, artistic, or both—to the advertising and marketing field.
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  • MEDST 101 – Contemporary Media
  • MEDST 223 – Media Writing
  • MEDST 160 – Advertising Aesthetics
  • MEDST 255 – Social Media
  • MEDST 260 – Advertising and Marketing
  • ANTH 201 – Essentials of Cultural Anthropology* –
    * Or ANTH 232 – Photography and the Visual World Or ANTH 280 – Language and Social Identity
  • MEDST 363(W) – Advertising and Inequality
  • MEDST 364(W) – Advertising, Consumption and Culture
  • Internship (Under Advisement)
  • MEDST 222 – Introduction to Public Relations
  • MEDST 262 – Political Economy of Media
  • MEDST 264 – Media Management
  • MEDST 350, 350W – Propaganda
  • MEDST 357 – Media Law and Ethics
  • ARTS 370 – Shoot, Edit, Post
  • DATA 205* – Statistics
  • SOC 765 – Social Media Marketing Analytics
  • SOC 235 – Data and Society
  • SOC 353 – Ethnography
  • ECON 245 – Economics of Technology, Media & Telecommunications
  • Variable Topics class taught by practitioners

Core Requirements for Minor:

MEDST 160 Advertising Aesthetics
MEDST 223 Writing Across Media
MEDST 260 Advertising & Marketing

Electives (Choose 2)

MEDST 222 Introduction to Public Relations
MEDST 262 Political Economy of the Media
MEDST 264 Media Management
MEDST 350, 350W Propaganda
MEDST 357 Media Law and Ethics
+ A Variable Topics class taught by practitioners

ARTS 370 Shoot, Edit, Post
DATA 205** Statistics
SOC 765 Social Media Marketing Analytics
SOC 235 Data and Society
SOC 353 Ethnography
ECON 245 Economics of Technology, Media & Telecommunications

NOTE: All advertising majors must maintain a 3.0 overall GPA.

Associations and Organizations

Aside from guest speakers in class and our internship program, there will be opportunities to work with the Smithsonian Institute on advertising history projects.
The program has a commitment to creating a diverse workforce in the Advertising industry.

Important Associations

Organizations of Interest

Valuable Resources

Marketing/Trend Research

Magazines and Academic Journals

  • Advertising Age Adweek ASQ (formerly Advertising & Society Quarterly) 
  • Brandweek 
  • International Journal of Advertising 
  • Journal of Advertising 
  • Journal of Advertising Research 
  • Journal of Consumer Research 
  • Journal of Interactive Advertising

 

Multimedia

Podcasts

TikTok