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Panel of Five Business and Media Experts to Discuss Challenges of Marketing to Millennials Across Ever-Changing Media Platforms

Business Forum Breakfast
Friday, November 9, 2018
8:00 – 10:00 am

-- Free Presentation by NBC, HULU, and AMC Executives; Queens College Experts in Media Theory and Marketing; and Leading Marketing Consultant --

​WHAT:
A panel discussion on Beyond Millennials: Advertising in the Age of New Media, by Bob Broussard, president of Distribution, AMC Networks; Asaf Davidov, director, Ad Sales Research, Hulu; Mara Einstein, Queens College media studies chair, professor and author; Susan Goldberg, founder and CEO of Susan Goldberg Leadership Consulting; Douglas Rushkoff, Queens College media studies professor, author, and documentarian; and Alan Wurtzel, former president of Research and Media Development, NBCUniversal.

Email Business.Forum@qc.cuny.edu, call (718) 997-5210, or register online here. Members of the media will be provided with complimentary parking and reserved seating.

WHERE:
Queens College, 65-30 Kissena Boulevard, Queens, New York
Student Union, Fourth Floor Ballroom
Click here for directions to the college, and here for campus map

Background
Launched in 2005, the QC Business Forum brings together the business community, local government, academia, and students to provide an opportunity for town and gown to interact. Influential leaders in a number of fields serve as keynote speakers at its breakfast and lunchtime lectures, touching on issues vital to the local business community.

Bob Broussard​, President of Distribution, AMC Networks
Bob Broussard is a graduate of Queens College and New York University School of Law. In 2006, Broussard became the president of distribution for AMC Networks, where he oversees multiplatform content licensing and affiliate marketing of several of the most popular and award-winning networks in cable television, including AMC, IFC, Sundance, and WE TV, as well as BBC AMERICA. Broussard also oversees the distribution of the Video on Demand offerings from IFC Films, IFC Midnight and Sundance Selects. Finally, he is responsible for developing and directing AMC Networks Inc.’s distribution strategy and leads the centralized AMC Networks distribution team, widely recognized as a leader in its field.

Asaf Davidov Director, Ad Sales Research, Hulu
Asaf Davidov oversees the day-to-day operations of Hulu’s ad sales research department. Davidov is responsible for leading third-party measurement innovation and solutions, ad-effectiveness and attribution studies, and custom sales research initiatives, including consumer behavior models and future advertising models. He also currently leads the sales team in research positioning and thought leadership activations through the market-facing portal, Hulu Insights. Davidov spent five years at NBCUniversal, where he focused on both consumer and advertising research for editorial and sales. Davidov began his career at Knowledge Networks, now GfK, as a research analyst.

MARA EINSTEIN is the author of several books, including most recently Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell, which was praised by the New York Times, and Advertising: What Everyone Needs to Know. She holds a PhD in Media Ecology from New York University and is recognized as a critic and an authority on the cultural impact of marketing as well as marketing religion and spirituality. Her current research examines the many ways that universities market their product to attract prospective students and their parents and the consequences related to this marketing. Prior to joining Queens College as a professor, Dr. Einstein held executive positions at NBC, MTV Networks, and at major advertising agencies where she worked on accounts such as Miller Lite, Uncle Ben’s, and Dole Foods.
 

Susan Goldberg, Founder and CEO of Susan Goldberg Leadership Consulting
After graduating from Washington University in St. Louis with a BA and Pace University with an MBA in International Economics and Marketing, Susan Goldberg began working as an independent marketing consultant. Her first business, Susan Goldberg Executive Search Consulting, launched in 2001, helped clients find and place the right leadership within their companies. In September 2016, she launched her refocused business, Susan Goldberg Leadership Consulting, which specializes in developing millennial talent through services that range from small group coaching sessions to speaking at board meetings and retreats. Her extensive knowledge on emerging leadership led her to co-author the book Leadership in Wonderland, a unique approach on how to become a more confident leader.

Douglas Rushkoff, Academic, Author, and Documentarian
Named one of the "world’s ten most influential intellectuals" by MIT, Douglas Rushkoff is an author and documentarian who studies human autonomy in a digital age. His 20 books include the upcoming Team Human, based on his podcast, as well as the bestsellers Present Shock, Throwing Rocks and the Google Bus, and Program or Be Programmed, among others. He also made the PBS Frontline documentaries "Generation Like," "The Persuaders," and "Merchants of Cool." Rushkoff’s work explores how different technological environments change our relationship to narrative, money, power, and one another. A leading voice for applying digital media toward social and economic justice, Rushkoff is a research fellow of the Institute for the Future and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he teaches media theory and digital economics. His novels and comics, Ecstasy Club, A.D.D., and Aleister & Adolf, are being developed for the screen.

Alan Wurtzel, Former President of Research and Media Development for NBCUniversal
Alan Wurtzel has taught at the University of Georgia and Queens College. Wurtzel has written many articles for both academic journals and consumer publications, and his textbook Television Production served as a standard in the field for over 20 years. His media industry career spans more than 40 years; most recently, he was the president of research and media development for NBCUniversal. In addition, Wurtzel led the company’s broadcast standards and practices department, which oversees program content, advertising and commercial clearance. Throughout his tenure, Wurtzel oversaw numerous research initiatives for the company, including developing the TAMi, or Total Audience Measurement Index, a compilation of data designed to measure the total exposure to any one program across multiple media platforms. He continues to serve as a senior advisor for NBC.​

About Queens College
Queens College graduates the most teachers, counselors and principals in the metropolitan area. The college contributes to the local talent pool as a powerful economic engine and a leader in tech education, with more computer science majors than any college in New York City. Queens College also has the third-highest number of accounting and business students in all of New York State. Students from across the country and around the world are attracted to study at the Aaron Copland School of Music. Its renowned faculty and alumni include nationally recognized composers, conductors and performers who have received over 100 Grammy Awards and nominations over the past 40 years.

Queens College enjoys a national reputation for its eighty years of service to the City and State through its outstanding liberal arts and sciences and pre-professional programs. With its graduate and undergraduate degrees, honors programs, and research and internship opportunities, the college helps its 19,000+ students realize their potential in countless ways, assisted by an accessible, award-winning faculty. Located on a beautiful 80-acre campus in Flushing, the college is cited each year in the Princeton Review as one of the nation’s 100 "Best Value" colleges, as well as being ranked a U.S. News and World Report’s Best College and a Forbes magazine Best Value College, thanks to its outstanding academics, generous financial aid packages, and relatively low costs. Visit our homepage to learn more.

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 Office Information

 
Deputy Director of News Services
(Position vacant)

(718) 997- 5597
  

Maria Matteo
Assistant Director of News Services
Kiely Hall, Room 809
maria.matteo@qc.cuny.edu
(718) 997-5593

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